BOZIC Branko

Marketing

PhD, Sciences Economiques, Sociales et de Gestion, Marketing

Dr. Bozic is an associate professor in marketing and an academic director of the MSc in International Business Development. Branko's research focuses on understanding drivers, mechanisms, and processes associated with developing and repairing stakeholder trust in organizations, trust in artificial intelligence and emerging technologies, and grounded theory methodology. His research on corporate trust was published by leading management and marketing journals like Organization Studies, Journal of Business Research, Human Resource Management Journal, European Management Journal, etc. His teaching focuses on the development of trust-based leadership, management, and marketing capabilities.

Domaines de spécialisation

Development and repair of stakeholder trust in organizations
Trust in AI and emerging techologies
Grounded theory/Integrative research reviews

Article

BOZIC, B., S.SIEBERT, G.MARTIN, "A grounded theory study of factors and conditions associated with customer trust recovery in a retailer", Journal of Business Research, March 2020, vol. 109, pp. 440-448
DOI : 10.1016/j.jbusres.2019.12.032
BOZIC, B., S.SIEBERT, G.MARTIN, "A strategic action fields perspective on organizational trust repair", European Management Journal, February 2019, vol. 37, no. 1, pp. 58-66
DOI : 10.1016/j.emj.2018.04.005
BOZIC, B., V. G.KUPPELWIESER, "Customer trust recovery: an alternative explanation", Journal of Retailing and Consumer Services, April 2019, vol. 49, pp. 208-218
SIEBERT, S., G.MARTIN, B.BOZIC, "Organizational recidivism' and trust repair: a story of failed detectives", Journal of Organizational Effectiveness: People and Performance, October 2018, vol. 5, no. 4, pp. 328-345
DOI : 10.1108/JOEPP-07-2018-0054
BOZIC, B., "Consumer trust repair: A critical literature review", European Management Journal, August 2017, vol. 35, no. 4, pp. 538-547
SIEBERT, S., G.MARTIN, B.BOZIC, "Research into employee trust: epistemological foundations and paradigmatic boundaries", Human Resource Management Journal, 2016, vol. 26, no. 3, pp. 269-284
DOI : 10.1111/1748-8583.12103
SIEBERT, S., G.MARTIN, B.BOZIC, I.DOCHERTY, "Looking 'Beyond the factory gates': Towards more pluralist and radical approaches to intraorganizational trust research", Organization Studies, 2015, vol. 36, no. 8, pp. 1033-1062

Academic conferences

KUPPELWIESER, V. G., B.BOZIC, "Money recovers trust - does it?" dans International Research Symposium in Service Management, 2018, Ljubljana, Slovénie
BOZIC, B., "Consumers' trust recovery in a food retailer" dans Academy of Marketing Science, 2018
BOZIC, B., S.SIEBERT, G.MARTIN, "A process approach to organizational trust breakdown and trust repair", The Sixth International Symposium on Process Organization Studies, 2014, Rhodes, Greece
MARTIN, G., S.SIEBERT, B.BOZIC, "Re-conceptualising organizational trust repair: The case of repeated transgressions" dans 73rd Annual, Academy of Management, vol. 1, pp. 10446, 2013, Florida, États-Unis
MARTIN, G., S.SIEBERT, B.BOZIC, I.DOCHERTY, "Revising industrial sociology to shed new light on organizational trust repair" dans 73rd Annual, Academy of Management, vol. 1, 2013
BOZIC, B., S.SABINA, G.MARTIN, "Guilty or not guilty? A neo-institutional perspective on trust repair" dans Workshop on Trust Within and Between Organizations, FINT, 2013
SIEBERT, S., G.MARTIN, B.BOZIC, I.DOCHERTY, "What do Burrell and Morgan's sociological paradigms and Fox's frames of reference tell us about organizational trust and trust repair literature?" dans 29th Colloquim, EGOS, 2013, Montreal, Canada

Communication dans une conférence sans actes

BOZIC, B., "Wait a minute, you are a monster: the role of brutal abstraction and re-establishing organic totality in in the emergence of organizational distrust" dans FINT (The First International Network on Trust) Conference, 2022, Charleston, South Carolina, États-Unis
BOZIC, B., S. SIEBERT, "Trust and distrust in secret service organizations" dans EGOS, 2022, Vienna, Autriche
KUPPELWIESER, V. G., B.BOZIC, "Service recovery and customer trust repair: an integrative approach" dans 15th International Research Conference in Service Management, 2018, La Londe les Maures, France
KUPPELWIESER, V. G., B.BOZIC, "Money recovers trust – does it?" dans 9th International Research Symposium in Service Management (IRSSM-9), 2018, Ljubljana, Slovénie
KUPPELWIESER, V. G., B.BOZIC, "Service Recovery vs. Trust Recovery" dans The La Londe Conference, 2018, La Londe les Maures, France