SONG Amy
PhD, Sciences de Gestion, Administration des entreprises
Marketing
PhD, Sciences de Gestion, Administration des entreprises
Amy SONG est Professeur en marketing. Sa recherche porte principalement sur le modeling empirique des choix des consommateurs et les effets des décisions stratégiques des marketeurs, notamment en marketing digital avec le big data. Elle s'intéresse également à l'examen de l'impact du marketing sur le bien-être social. Elle publie, ou publiera prochainement, dans les publications internationales prestigieuses telles que Journal of Marketing, Manufacturing & Service Operations Management, Journal of Business Ethics, Decision Support Systems, parmi d'autres. Elle a été conseillère d'entreprise pour un grand nombre d'entreprises leaders dans différents secteurs.
Domaines de spécialisation
- Modélisation empirique
- Marketing numérique
- Connaissance des consommateurs basée sur des données
- Impact du marketing sur le bien-être social
Récentes contributions académiques
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GONG, J., B. GREENWOOD, A. SONG, "An Empirical Investigation of Ridesharing and New Vehicle Purchase", Manufacturing and Service Operations Management, Janvier 2023
DOI : 10.1287/msom.2022.1183 -
WU, X., J. GONG, B. N. GREENWOOD, A. SONG, "The Effect of Early Electric Vehicle Subsidies on the Automobile Market", Journal of Public Policy and Marketing, Avril 2023, vol. 42, no. 2, pp. 169-186
DOI : 10.1177/07439156221134927 -
SONG, A., L. ZHANG, L. MA, I. BOSE, "What Shall I Learn? Two-Stage Decision Making Under Social Influence on Corporate E-Learning Platforms", Decision Support Systems, 2023
Article
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SONG, A., L. ZHANG, L. MA, I. BOSE, "What Shall I Learn? Two-Stage Decision Making Under Social Influence on Corporate E-Learning Platforms", Decision Support Systems, 2023
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WU, X., J. GONG, B. N. GREENWOOD, A. SONG, "The Effect of Early Electric Vehicle Subsidies on the Automobile Market", Journal of Public Policy and Marketing, Avril 2023, vol. 42, no. 2, pp. 169-186
DOI : 10.1177/07439156221134927 -
GONG, J., B. GREENWOOD, A. SONG, "An Empirical Investigation of Ridesharing and New Vehicle Purchase", Manufacturing and Service Operations Management, Janvier 2023
DOI : 10.1287/msom.2022.1183 -
ZENG, F., Y. SONG, A. SONG, S. ZUO, J. YU, "The Impact of the Number of Participants and Platform Transparency on Prosumers’ Creative Performance", European Journal of Marketing, Novembre 2022, vol. 56, no. 10, pp. 2749-2773
DOI : 10.1108/EJM-10-2021-0825 -
LIU, Z., Y. HUANG, Y. HUANG, A. SONG, A. KUMAR, "How does one-sided versus two-sided customer orientation affect B2B platform's innovation: Differential effects with top management team status", Journal of Business Research, Mars 2022, pp. 619-632
DOI : 10.1016/j.jbusres.2021.11.059 -
ZENG, F., Q. YE, Z. YANG, J. LI, A. SONG, "Which Privacy Policy Works, Privacy Assurance or Personalization Declaration? An Investigation of Privacy Policies and Privacy Concerns", Journal of Business Ethics, Avril 2022, vol. 176, pp. 781–798
DOI : 10.1007/s10551-020-04626-x -
YANG, S., J. PANCRAS, A. SONG, "Broad or Exact? Search Ad Matching Decisions with Keyword Specificity and Position", Decision Support Systems, Avril 2021, vol. 143
DOI : 10.1016/j.dss.2021.113491 -
WANG, H., M.SHEN, A.SONG, I.PHAU, "Do Up-displayed Eco-friendly Products Always Perform Better? The Moderating Role of Psychological Distance", Journal of Business Research, Juin 2020, vol. 114, pp. 198-212
DOI : 10.1016/j.jbusres.2020.03.031 -
CHI, Y., F.ZENG, M.DONG, A.SONG, "Promotion contract and prevention contract in distributor-supplier relationships", Journal of Business-to-Business Marketing, Avril 2020, vol. 27, no. 2, pp. 111-124
DOI : 10.1080/1051712X.2020.1748326 -
SONG, A., C. W.PHANG, S.YANG, X.LUO, "The Effectiveness of Contextual Targeting in Conjunction with Promotional Incentives", International Journal of Electronic Commerce, Juin 2018, vol. 22, no. 3, pp. 349-385
DOI : 10.1080/10864415.2018.1462952 -
YANG, S., A.SONG, S.TONG, "Sustainable Retailing in the Fashion Industry: A Systematic Literature Review", Sustainability, Juillet 2017, vol. 9, no. 7, pp. 1-19
DOI : 10.3390/su9071266 -
YANG, S., A.SONG, J.PANCRAS, "Matching Exactly or Semantically? an Examination of the Effectiveness of Synonym-Based Matching Strategy in Chinese Paid Search Market", Journal of Electronic Commerce Research, Février 2017, vol. 18, no. 1, pp. 32-51
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YANG, S., A.SONG, S.CHEN, X.XIA, "Why are customers loyal in sharing-economy services? A relational benefits perspective", Journal of Services Marketing, Février 2017, vol. 32, no. 1, pp. 48-62
DOI : 10.1108/JSM-01-2016-0042 -
LUO, X., M.ANDREWS, A.SONG, J.ASPARA, "Group-buying deal popularity", Journal of Marketing, Mars 2014, vol. 78, no. 2, pp. 20-33
DOI : 10.1509/jm.12.0422 -
WANG, Y., A.SONG, "Counterfeiting: Friend or Foe of Luxury Brands? An Examination of Chinese Consumers’ Attitudes Toward Counterfeit Luxury Brands", Journal of Global Marketing, Septembre 2013, vol. 26, no. 4, pp. 173-187
DOI : 10.1080/08911762.2013.804618 -
HENTSCHEL, H., J.PAN, F.FAMILY, Z.ZHANG, A.SONG, "The effect of social cues on marketing decisions", Physica A: Statistical Mechanics and Its Applications, Février 2012, vol. 391, no. 4, pp. 1395-1399
DOI : 10.1016/j.physa.2011.09.030 -
WANG, Y., S.SUN, A.SONG, "Chinese Luxury Consumers: Motivation, Attitude and Behavior", Journal of Promotion Management, Juillet 2011, vol. 17, no. 3, pp. 345-359
DOI : 10.1080/10496491.2011.596122
Chapitre d'ouvrage
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WANG, Y., S.SUN, A.SONG, "Motivation for luxury consumption: Evidence from a metroplitan city in China" dans Research in Consumer Behavior., Russell W. Belk Ed., Emerald Group Publishing, pp. 161-181, 2010
DOI : 10.1108/S0885-2111(2010)0000012009
Academic conferences
- WU, X., J.GONG, B.GREENWOODS, A.SONG, "No Longer Riding Dirty: The Effect of Electronic Vehicle Subsidies on Automobile Markets" dans Academy of Management (AOM) Annual Meeting, 2019, Boston, États-Unis
- SONG, A., L.ZHANG, L.MA, "Organizational Influence in Online Vocational Learning" dans Marketing Dynamics Conference, 2019, Maryland, États-Unis
- SONG, A., "No Longer Riding Dirty: The Effect of Electronic Vehicle Subsidies on Automobile Markets" dans 2019 Annual Meeting, Academy of Management, 2019, Boston, États-Unis
- SONG, A., "No Longer Riding Dirty: The Effect of Electronic Vehicle Subsidies on Automobile Markets" dans Winter Conference on Business Analytics, Winter Conference on Business Analytics, 2019, Utah, États-Unis
- ZHANG, L., A.SONG, P. K.KANNAN, "Feeling Cared, Digitally: The Effect of Family Connectedness on Seniors' Mobile Platform Engagement" dans 40th INFORMS Marketing Science Conference, 2018, Philidelphia, États-Unis
- SONG, A., "Cross-Device Shopping: How Do Consumers Search on Fixed vs. Mobile Device" dans 40th INFORMS Marketing Science Conference, 40th INFORMS Marketing Science Conference, 2018, Philadelphia, Pennsylvania, États-Unis
- SONG, A., G.XIONG, F.ZENG, X.LUO, "Customer Information Elicitation (CIE): The Impact of Privacy Assurance, Personalization and Monetary Incentives" dans Winter AMA Conference, 2017, Orlando, États-Unis
- SONG, A., G.XIONG, C.ZHANG, X.LUO, "Costly Price Discounts and Costless Advertising Appeal for Consumer Purchases of Embarrassing Products A Field Experiment" dans Winter AMA Conference, 2017, Orlando, États-Unis
- SONG, A., A.LEE, A.LABROO, X.LUO, "Self-Regulation and Weight Loss Goal Pursuit" dans 38th Annual ISMS Marketing Science Conference, 2016, Shanghai, Chine
- SONG, A., G.XIONG, C.ZHANG, X.LUO, "Romantic Appeals for Embarrassing Product Sales" dans 38th Annual ISMS Marketing Science Conference, 2016, Shanghai, Chine
- YANG, S., J.PANCRAS, A.SONG, "Poaching in Paid Search Advertising using Broad Match: Evidence from a Field Experiment" dans ISMS Marketing Science Conference, 2015, Maryland, États-Unis
- SONG, A., C.LI, J.PANCRAS, "The Demonstration effect on Consumption across cities in China: Evidences from Automobile Market" dans UConn CIBER Conference, 2014, Connecticut, États-Unis
Communication dans une conférence sans actes
- WU, X., J.GONG, B.GREENWOODS, A.SONG, "No Longer Riding Dirty: The Effect of Electronic Vehicle Subsidies on Automobile Markets" dans 9th IMS-FIPS Workshop, 2019, Shanghai, Chine
- ZHANG, L., A.SONG, L.MA, "Organizational Influence in Online Vocational Learning" dans INFORMS Marketing Science Conference, 2019, Rome, Italie
- SONG, A., "Organizational Influence in Online Vocational Learning" dans JM-Tsinghua Research Development Workshop and a JM-Tsinghua Research Symposium, Avril, 2019, Beijing, Chine
- LI, Y., Y.-L.TSAI, A.SONG, "Cross-Device Shopping: How Do Consumers Search on Fixed vs. Mobile Device?" dans 40th INFORMS Marketing Science Conference, 2018, Philadelphia, États-Unis
- SONG, A., "Feeling Cared, Digitally: The Effect of Family Connectedness on Seniors’ Mobile Platform Engagement" dans 40th INFORMS Marketing Science Conference, 2018, Philadelphia, Pennsylvania, États-Unis
- SONG, A., "Customer Acquisition via Big Data Analysis", Shanghai DuduDriver Information Technology Co., Ltd., 2018
- SONG, A., "Big Data Analysis in Maternal and Baby Industry and Health Industry: The Association between Attitude and Behavior based on Multi-source Big Data", Shanghai MarcPoint Information Technology Co., Ltd., 2018
- SONG, A., "Analysis on Professional Marketing: For Zeiss SMILE Market", Carl Zeiss (Shanghai) Co., Ltd., 2017
- GONG, J., B.GREENWOODS, A.SONG, "Uber Might Buy Me a Mercedes Benz: An Empirical Investigation of Ridesharing Platforms and Vehicle Purchase" dans Winter Conference on Business Analytics, 2017, Utah, États-Unis
- SONG, A., "Yoga Market in China", Shanghai Fanzhi Cultural Development Co., Ltd., 2017