KIM Youngju
PhD, Sciences Economiques, Sociales et de Gestion
Marketing
PhD, Sciences Economiques, Sociales et de Gestion
Youngju Kim est professeur assistant en marketing à Neoma Business School, France. Sa recherché porte principalement sur le développement de modèles quantitatifs pour examiner le choix et la demande des consommateurs, sur la base de théories économiques et psychologiques, afin d’y résoudre des problèmes de gestion pertinents. Ses études récentes mettent l'accent sur l'impact du marketing au-delà de ce qui est bon pour les performances financières d'une entreprise, mais aussi sur le rôle du marketing dans le bien-être des consommateurs. Actuellement, ses travaux de recherche sont axés sur la consommation saine des consommateurs et la prise de décision en matière de politique publique. Avant de s'orienter vers ces domaines de fond, elle s'est concentrée sur l'application de modèles de dépistage. Ses recherches ont été publiées dans le Journal of Marketing Research. Elle a reçu le prix du meilleur article au forum Advanced Research Technique (ART) de l'AMA. Elle a donné des cours d'analyse marketing et de recherche marketing, et a également donné des cours de rédaction de thèse à des étudiants de premier cycle.
Domaines de spécialisation
- Modèle de choix et modèle de demande
- Bayesian Statistics
- Etiquetage des produits
- Produits durables
Récentes contributions académiques
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LEE, M., J. CHO, Y. KIM, H.-J. KIM, "Impact of Movie-watching on Cross-selling Revenue in Shopping Malls: Implications for Post-pandemic Recovery", Journal of Retailing and Consumer Services, July 2023, vol. 73
DOI : 10.1016/j.jretconser.2023.103350 -
KIM, Y., S. KIM, N. ARORA, "GMO Labeling Policy and Consumer Choice", Journal of Marketing, April 2022, vol. 86, no. 3, pp. 21-39
DOI : 10.1177/00222429211064901 -
KIM, J., Y. KIM, J. KWON , "When a Good Thing Becomes a Better Thing: The Role of Lateral Display in Upcycled Product Advertisements", Journal of Advertising, October 2022, vol. 51, no. 4, pp. 502–514
Article
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LEE, M., J. CHO, Y. KIM, H.-J. KIM, "Impact of Movie-watching on Cross-selling Revenue in Shopping Malls: Implications for Post-pandemic Recovery", Journal of Retailing and Consumer Services, July 2023, vol. 73
DOI : 10.1016/j.jretconser.2023.103350 -
KIM, J., Y. KIM, J. KWON , "When a Good Thing Becomes a Better Thing: The Role of Lateral Display in Upcycled Product Advertisements", Journal of Advertising, October 2022, vol. 51, no. 4, pp. 502–514
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KIM, Y., S. KIM, N. ARORA, "GMO Labeling Policy and Consumer Choice", Journal of Marketing, April 2022, vol. 86, no. 3, pp. 21-39
DOI : 10.1177/00222429211064901 -
KIM, Y., N. HARDT, J. KIM, G. M. ALLENBY, "Conjunctive Screening in Models of Multiple Discreteness", International Journal of Research in Marketing, December 2022, vol. 39, no. 4, pp. 1209-1234
DOI : 10.1016/j.ijresmar.2022.04.001 -
SEJEONG, Y., K. O. YOO, Y. KIM, "1+2>2+1, Promotion Effect in Bonus Pack Promotion", Journal of Consumer Studies, March 2021, vol. 32, no. 1, pp. 25-48
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KIM, J., Y. KIM, J. B. KWON, "When Is a Good Thing a New Thing? How Upcycling Product Display Affects Consumer Novelty Perception and Advertising Evaluation", Advances in Consumer Research, October 2020
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KIM, Y., K.SUK, "The Effect of Genetic Modification Organisms (GMO) Label Framing on Risk Perception and Purchase Intention", Journal of Consumer Studies, December 2019, vol. 30, no. 6, pp. 171-194
DOI : 10.35736/JCS.30.6.8 -
KIM, Y., "Modeling Structural Heterogeneity in Reference Price Formation", Korea Marketing Review, August 2016, vol. 31, no. 3, pp. 79-99
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KIM, Y., J. JANG, "The Impact of Information Processing Order on Consumers’ Product Evaluation between National Brand and Private Label Brand", The Korean Journal of Advertising, August 2015
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KIM, Y., J. JANG, "How the Information Location (up vs. down) Impacts Promotion Attractiveness and Amount Perception", The Korean Journal of Advertising, April 2015, vol. 26, no. 5, pp. 95-115
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KIM, Y., D. KIM, J. KIM, "Non-Compensatory Decision for Movie Choice: Role of Genre and Online Word of Mouth", Journal of Korean Marketing Association, February 2014, vol. 29, no. 1, pp. 1-20
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ARIBARG, A., N.ARORA, T.HENDERSON, Y.KIM, "Private Label Imitation of a National Brand: Implications for Consumer Choice and Law", Journal of Marketing Research, December 2014, vol. 51, no. 6, pp. 657-675
DOI : 10.1509/jmr.13.0420 -
KIM, Y., J.KIM, "Movie Choice under Joint Decision: Reassessment of Online WOM effects", Asia Marketing Journal, April 2013, vol. 15, no. 1, pp. 155-168
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KIM, Y., J. KIM, M. K. KIM, J. KIM, "Analysis of Preference for Medical Service Attributes Accounting for Demand Interdependence", Journal of Consumption Culture, June 2012, vol. 15, no. 2, pp. 57-74
DOI : 10.17053/jcc.2012.15.2.004
Chapitre d'ouvrage
- KIM, Y., F.KIM, J.KIM, "Re-launch of Bob Yoghurt" in Way 2010., Ed., The Federation of Korean Industries, pp. 267, 2010
- KIM, Y., K.FAYE, K.SUK, "How to Solve the Opportunism in Distribution Channels" in Way 2009., Ed., The Federation of Korean Industries, 2009
- KIM, Y., F.KIM, J.KIM, "Pricing Strategies for Florida Homes" in Way 2009., Ed., The Federation of Korean Industries, 2009
Academic conferences
- KIM, Y., "Impact of GMO Information Disclosure on Consumer Choice" in 2019 INFORMS Marketing Science Conference, 2019, Rome, Italy
- KIM, Y., "Mandatory Calorie Disclosure: Does it Work and How to Make it More Effective", European Marketing Academy EMAC, 2019, Hamburg, Germany
- KIM, Y., "Voluntary Labeling vs. Mandatory Labeling: Implication on Consumer Choice and Political Decision Making" in European Marketing Academy Conference (EMAC), 2018, Glasgow
Communication dans une conférence sans actes
- KIM, Y., "Absence vs. Presence-Focused Food Labeling: Impact of GMO Labeling Policy on Consumer Choice" dans Marketing Analytics Symposium - Sydney (MASS), 2020, Sydney, Australie