CAMBIER Fanny

Marketing

PhD en Sciences Economiques et de Gestion

Fanny CAMBIER est Assistant Professeur à NEOMA Business School où elle enseigne notamment la gestion de marques, le comportement du consommateur et le marketing de l’innovation. En 2020, elle a obtenu son doctorat en Sciences Economiques et de Gestion, spécialité Marketing, à l’UCLouvain (Belgique). Ses recherches portent sur l’étude des jugements et décisions des consommateurs, notamment dans des contextes de nouvelles pratiques marketing (crowdsourcing ou robots de service par exemple). Elle présente régulièrement ses recherches à l’ACR North America Conference et à l’AMS Annual Conference et a récemment publié le premier article issu de sa thèse dans Journal of Business Research. Avant de rejoindre l'univers académique, Fanny Cambier a été cadre marketing pendant plus de 10 ans chez Unilever, Ferrero et Mondelez International notamment, au Benelux et en Australie.

Domaines de spécialisation

jugements et décisions des consommateurs
crowdsourcing
co-création
intelligence artificielle

Récentes contributions académiques

DJELASSI, S., F. CAMBIER, "Creative Crowdsourcing: Understanding Participation Barriers and Levers from a Heterogeneous Crowd Perspective", Journal of Marketing Management, October 2022
DOI : 10.1080/0267257X.2022.2131884
CAMBIER, F., I. PONCIN, "Interactions with Fallible Robots at the Front Desk: Understanding how Choice Improves Consumer Responses" in La Londe Conference, 2022
CAMBIER, F., I. PONCIN, "Fallible Service Robots at the Front Desk: How Choice to Interact with Them Improves Satisfaction and Repurchase Intentions." in 37ème congrès international, Association Française du Marketing (AFM), 2021

Article

DJELASSI, S., F. CAMBIER, "Creative Crowdsourcing: Understanding Participation Barriers and Levers from a Heterogeneous Crowd Perspective", Journal of Marketing Management, October 2022
DOI : 10.1080/0267257X.2022.2131884
CAMBIER, F., I. PONCIN, "Advertising co-created new products: an exploration of consumer responses and success contingencies", Advances in Consumer Research, October 2020, vol. 48, pp. 240-243
CAMBIER, F., I.PONCIN, "Brand Integrity Inferences from Marketing Communications. The Effects of a Brand Transparency Signal in a Consumer Empowerment Context", Journal of Business Research, March 2020, vol. 109, pp. 260-270
DOI : 10.1016/j.jbusres.2019.11.060
KLEIN, R. A., M.VIANELLO, F.CAMBIER, M.BABALOLA, ..AND AL, "Many Labs 2: Investigating Variation in Replicability Across Samples and Settings", Advances in Methods and Practices in Psychological Science, December 2018, vol. 1, no. 4, pp. 443-490
DOI : 10.1177/2515245918810225

Chapitre d'ouvrage

KERVYN, N., F.CAMBIER, "Chapitre 10. Les histoires interactives" in Cahier n°8 - Jouer pour apprendre dans l’enseignement supérieur ? - Play-t-il ?., Gaëlle PELLON Ed., Les cahiers du LLL, pp. 50-51, 2020
DOI : https://hdl.handle.net/20.500.12279/790

Academic conferences

CAMBIER, F., I. PONCIN, "Interactions with Fallible Robots at the Front Desk: Understanding how Choice Improves Consumer Responses" in La Londe Conference, 2022
CAMBIER, F., I. PONCIN, "Fallible Service Robots at the Front Desk: How Choice to Interact with Them Improves Satisfaction and Repurchase Intentions." in 37ème congrès international, Association Française du Marketing (AFM), 2021
CAMBIER, F., I.PONCIN, "An investigation of the effects on consumer-brand relationships of service robot undesirable behaviours" in 2020 International Conference on Recent Advances in Retailing and Consumer Science (RARCS), 2020, Baveno, Italy
DJELASSI, S., F.CAMBIER, I.PONCIN, "Consumers’ Non-Participation in Creative Crowdsourcing: Exploration through the Lenses of Meaning of Work" in 2019 AMS Annual Conference, 2019, Vancouver, Canada
CAMBIER, F., I.PONCIN, "Co-creators Endorsing Their Winning Product Idea in Ads: Dealing with Brand Audiences’ Scepticism" in 2019 AMS Annual Conference, 2019, Vancouver, Canada
CAMBIER, F., I.PONCIN, "A Signalling Approach to Enhance the Advertising Effectiveness of Customer-Ideated New Products" in AMS Annual Conference, 2018, New Orleans, United States
CAMBIER, F., I.PONCIN, "Proclaiming Brand Transparency: An Effective Strategy for Advertising Customer-ideated New Products" in AFM International Congress, 2018, Strasbourg, France
CAMBIER, F., I.PONCIN, "Fostering the Observing Brand Audience’s Willingness-to-engage through the Communication of Co-creational Efforts" in 2017 EMAC Conference, 2017, Groningen, Netherlands
CAMBIER, F., I.PONCIN, "Non-participants and Brands’ Communication of Co-creational Efforts: A Matter of Trust" in 2017 ACR North America Conference, 2017, San Diego, United States
CAMBIER, F., I.PONCIN, "Don, Contre-don et Sanction – Un Système de Don Triadique Expliquant les Attentes des Non-participants Envers les Marques Pratiquant la Co-création" in 2017 AFM International Congress, 2017, Tours, France
CAMBIER, F., "Communication of Co-creational Efforts to Non-participants: Mechanisms and Conditions Impacting their Affective Reactions and Brand Relationship" in AFM Doctoral Colloquium, 2017, Orléans, France
CAMBIER, F., I.PONCIN, "Advertising Co-created Innovations: A Risky Strategy for Well-known Brands in the Service Industry" in EIRASS Conference, 2017, Vancouver, Canada
DJELASSI, S., I.DECCOOPMAN, F.CAMBIER, I.PONCIN, "To Participate in Creative Crowdsourcing or Not? In Search of Meaning(fullness)" in 2017 AFM International Congress, 2017, Tours
CAMBIER, F., "Communicating Customer Empowerment Strategies to Non-participants: An Investigation of the Mechanisms and Conditions Impacting the Affective Reactions toward the Brand and the Brand Relationship" in AMS World Marketing Congress Doctoral Colloquium, 2016, Paris, France

Communication dans une conférence sans actes

CAMBIER, F., "Advertising User-driven New Products to Non-participants: Mechanisms and Conditions Impacting Brand Evaluations and Behavioural Intentions" dans First Belgian-French Doctoral Day, University of Paris-Dauphine, 2018, Paris, France
CAMBIER, F., "Don, Contre-don et Sanction : Explications des Réactions des Nonparticipants Envers les Marques Pratiquant la Co-création" dans Journée de Recherche en Marketing du Grand Est, 2017, Metz, France
CAMBIER, F., N.KERVYN, C.MALONE, J.RESSLER, "Predicting Students’ Decision to Enrol at University: The Role of Warmth and Competence Perception" dans 2015 EMAC Conference, 2015, Belgique